This stems from the fact that in the traditional view, consumption is understood as an individual act, belonging to the personal sphere and guided by particular person interests, thus following that the act of consuming will all the time strengthen the capitalist system (Brunori et al., 2012). In 2017, Trento’s municipal government started a process that aimed to develop policies and help actions to extend sustainable food production through a selected public notice. In this context, the Nutrire Trento Project was created as a collaboration between the town government of Trento and the Department of Sociology and Social Research of …